Elevating ABLA Studio’s Digital Presence with an SEO-First Strategy + Premium Video Content

Client Background
ABLA Studio is a leading landscape architecture firm with a diverse portfolio ranging from large-scale public works to bespoke private projects. Their work is known for design innovation, but their online presence wasn’t fully capturing that excellence.

The Challenge
ABLA needed a way to:

  • Stand out in a competitive digital landscape.

  • Attract high-value clients who may not yet know them.

  • Communicate their depth of expertise in a compelling, visual-first way.

  • Improve visibility: ABLA’s website was buried after page 5 on Google for their most important search terms, making it nearly impossible for new clients to find them.

The Solution
The success of this project came from the seamless partnership between ELM Creative and Covestream. By combining the strengths of two agencies, we delivered a solution that was both strategic and visually powerful. ELM Creative led with an SEO-first strategy, while Covestream brought unmatched production talent — flying on-site to capture content. Together, we worked hand-in-hand with ABLA at every step, ensuring strategy and execution were fully aligned.

  1. SEO-First Strategy (ELM Creative)

    • Conducted a thorough SEO audit to identify strengths, weaknesses, and opportunities.

    • Met with ABLA’s leadership to better understand their firm, their unique needs, and to determine their ideal and desired search terms.

    • Developed a custom SEO strategy tailored to their goals and target audience.

    • Implemented the strategy through website optimization and a supporting content calendar that linked keyword targets directly to social campaigns.

    • Within months, ABLA moved from page 5+ to the first page of Google for their desired search terms.

  2. Premium Video Content (Covestream)

    • Covestream’s team flew on-site to capture ABLA’s projects in cinematic detail.

    • The footage was edited into high-performing social content designed to showcase the scale and craft of ABLA’s work.

    • This visual storytelling gave ABLA a digital presence equal to the impact of their landscapes.

  3. Seamless Social Media Management (ELM Creative)

    • ELM Creative handled content scheduling, platform optimization, and day-to-day social media management.

    • Every post was strategically tied back to ABLA’s growth objectives and SEO positioning.

Our Process for Clients
While every digital marketing package is as unique as the client we’re helping, our services generally include:

  • A comprehensive SEO audit, followed by a custom SEO strategy and implementation.

  • A 24-month digital marketing roadmap, tailored to long-term growth goals.

  • A monthly strategy meeting to review progress and refine direction.

  • A monthly content creation shoot, where Covestream films on-site video for Reels, shorts, and other social media content.

  • Professional editing of 14–16 branded social media posts per month, each with custom captions, scheduled and optimized across platforms.

  • A monthly analytics review, tracking performance and identifying new opportunities for growth.