POUR PARENTING
For Moms Who Love Humor And Wine
Social Media Management | Content Creation
CLIENT OVERVIEW
Pour Parenting is an online community and book created by and for busy moms who love humor and wine.
OUR WORK
ELM Creative came on board to launch their social media, elevate their online presence and promote the release of the Pour Parenting book. Our goal was to create and share content that looked as fresh and luxurious as the products they offer, while always highlighting their hero ingredient, Aloe Vera. Our team collaborated closely with InfiniteAloe’s leadership and internal sales teams to ensure that all messaging was consistent across all channels.
“Worked effectively and efficiently to identify our social media needs. Did their due diligence to understand our intended audience and bring in relevant trends in order to build our brand. Reached out to like-minded influences and collaborated in order to increase our outreach.”
SOCIAL MEDIA MANAGEMENT
As their social media management team, we conducted an audit of their social media accounts, reviewed their analytics and were responsible for building and maintaining the company's social media presence, developing and managing the social media content calendar, ensuring timely, relevant posts, and conducting community management including responding to direct messages and comments.
CONTENT CREATION
ELM Creative provided content creation support for social media including product shots, lifestyle shots and graphic design.
VIDEO PRODUCTION
ELM Creative produced a testimonial video with photographer and videographer Luke Ayers.